Direct-to-garment (DTG) is a method where a digital printer is used to print a design directly onto a garment using inkjet technology. Picture a futuristic inkjet printer the size of your bathroom that costs more than a house!
With this process, the inks are absorbed by the fibers of the garment. Imagine an inkjet printer, but using a blank garment instead of paper- and that’s essentially how DTG printing works.
Since DTG is printed using a digital printer, it has less color limitations than screen printing, which allows for more versatility since you are not required to match colors by inks and pantones. Because of this, the print stays pretty close to true color. Additionally, with DTG, customization is super simple. Since you are able to print an image directly on a garment, DTG does not require any up-front investment, inventory commitments, or set-up requirements.
DTG helps us invest more in artists and less in inventory, providing more opportunities for artists to be creative and take design risks while giving them more canvases to explore.